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6 Estates Advanced Sentiment Analysis

Sentiment Analysis, often termed as ‘Opinion mining’, is an ongoing field of research in text mining. It uses natural language processing (NLP), computational linguistics and text analysis to determine the emotional tone of a piece of writing.

Why Is Sentiment Analysis Important?

Tracking digital signal about your brand, products, and campaign across all the social media and digital platforms does help you in countless ways; but it isn’t enough!
You need to know how your customers/target audience feels about your brand and products. That’s where Sentiment Analysis comes into play! It plays a crucial role in any data-driven marketing campaign.
Our Automated Market Intelligence performs market sentiment analysis using the best mining tools. It delivers insight in real-time online; which, in turn, can help you in crafting better product and marketing strategies.

Data-Driven Marketing

Marketing has radically evolved over the period of time! Unlike old days, it is now quantifiable, data-based function.

The data-driven marketing can be best explained as: “Analysing the big data you already have, organizing it and then using the same for better marketing efforts.”

Companies prefer this style of marketing for various reasons, but more than often, its intended goal is to enhance and improve a customer’s experience.

Benefits of Data-Driven Marketing

Automated Marketing Intelligence is a powerful AI based data-driven platform that helps your brand in the following ways:

  • Personalized Marketing

    Data-Driven Marketing allows you to better understand the customer’s profile. This understanding helps you in creating customized campaigns which eventually will improve the target to lead conversion rate.

  • Targeting The Right Customers

    Business is all about conveying the right message to the right audience at the right time. With data-driven marketing, you can optimize Ad spends and marketing messages for the target audience.

  • Refined Customer Experience

    Market sentiment analysis in data-driven marketing allows you to analyze your customer’s behavior and pinpoint specific areas of improvement. By making the right changes, you can surely enhance your customer’s experience.

  • Better Product Development

    AMI considerably reduces the chances of your product failure. Our Saas (Software as a service) allows you to better understand your target market; knowing your audience will help you in developing a better product.

Industry Specific Solutions

  • Travel & Tourism
    Travel & Tourism

    Travel & Tourism

    旅游

  • Automotive
    Automotive

    Automotive

    汽车

  • Home Appliance
    Home Appliance

    Home Appliance

    家电

  • E-commerce & Retail
    E-commerce & Retail

    E-commerce & Retail

    电商 & 零售

  • Beauty
    Beauty

    Beauty

    美妆

  • Electronics
    Electronics

    Electronics

    电子产品

  • FMCG
    FMCG

    FMCG

    快消品

  • Luxury
    Luxury

    Luxury

    奢侈品

  • Food & Beverage
    Food & Beverage

    Food & Beverage

    食品 & 饮料

  • Events & Exhibition
    Events & Exhibition

    Events & Exhibition

    展览展会

More industries, audience analysis & custom solutions are also available!